There have been countless articles written about corporate culture and the correlation it has to employee engagement and retention. However, it seems that organizations still struggle with how to create and define their organization’s culture. In some cases, the struggle is linked to not seeing the value in creating or redesigning their culture, while others are challenged with the implementation process. Whether your business struggles with the creation or implementation process, the one thing that is evident is you cannot afford to overlook your organization’s culture as the success of your business can be linked to the organization’s environment.
According to a survey conducted by Deloitte, a whopping 87% said that an organization’s culture is very important to them. Unfortunately, only 28% of those respondents feel they understand their organization’s culture. This is an alarming number as many respondents agree that a company’s organizational culture can be used as a key differentiator that will give the organization a competitive advantage over their rivals. So, where do you start in creating or redesigning an organization’s corporate culture?
While there have been many reports where the organizational culture has developed organically, businesses have seen greater success and impact when they were intentional and proactive in the process. The organization’s culture has much to do with how things get done, beliefs and values, as well as how the organization recognizes and rewards their employees.
Do you need assistance in understanding, creating or redesigning your organization’s culture? Our highly skilled and talented consultants are available to conduct a corporate analysis and provide you guidance on how to create the best environment for your employees. After all, a strong organizational culture is the roadmap to success.